Born in NY, Lisa attended the School of Visual Arts and garnered her knowledge and experience in advertising while working for her father's editorial and production co's. Lisa became an editor and exec producer before becoming a partner and moving to Miami to launch a new editorial co and production co. Lisa, then, moved both co's to LA, but decided to became a freelance producer before being hired by Click 3X/LA as their in-house west coast sales rep. Becoming an independent sales rep was just a natural progression. Boardalicious was established in 2004.